It cannot be denied that the fashion industry can be somewhat of a minefield at times, with its ever-changing trends to be kept up with, new talent emerging every day, not to mention the crazy schedules that are packed to the brim with networking events and designer shows. However, there is one predictable fact that you can count on and that is that social media is the driving force behind pretty much everything that the fashion business encompasses (aside from actually making the clothes). Hence why Boon Models and other influential modeling agencies in New York (and the rest of the country), have to stay completely on top of things. It is one of our most valuable tools and it can be for you too. So we’ve put together a breakdown for you of the different platforms available and how to utilize them in order to achieve the maximum benefit for your career in the fashion industry.
Yes, ok, we get that you know what Facebook is. Pretty much everyone in the modern world knows what it is by now: a social networking site where you add your friends, co-workers and family and follow each other’s individual profiles on a daily basis.
However, if you are an emerging model, stylist, make-up artist or photographer, did you know that you can create a ‘Like’ page that is open to the public (not just people you’ve added)? This is an incredibly useful tool, not just for getting your name out there, but also because it can monitor the activity of your followers, which therefore means you can adapt to their potential requirements.
Another one I’m sure you’re familiar with. Twitter is a platform in which users can send and read 140-character messages called ‘tweets’. It is one of the top-marketing tools out there for all different kinds of people and this is largely due to the short and snappy, fast-paced approach that you have to adopt to get your message across to your followers.
You should aim to tweet as much as you possibly can (ideally no less than twice a day). Moreover, you should make a point of searching for meaningful trends and conversations related to your chosen career path. For example, if you want to be a photographer you should be looking at people who are already established and joining influential debates and conversations centered around this.
Having a valid reach to your followers is the absolute key to Twitter and very much requires a consistent effort. But if you’re prepared to dedicate your time then there is a plethora of opportunity out there for you in the Twitter-sphere, which could even result in your next job if you happen to be looking at the right place at the right time. Many key professionals involved in NYC, LA and Washington DC modeling agencies have been discovered this way.
The two of these sites are considerably different but both focus on the uploading of pictures. In the case of Instagram, these pictures are generally uploaded from people’s cell phones (although online is still possible).
It is often stated by social media experts that Instagram is one of the best ways to capture people’s attentions because pictures speak for themselves with no explanation necessary, apart from a caption if you so desire (and would be best advised to add if you want to gain maximum interest). Where do you think all those pictures are going when people are sat at the front row at Fashion Week?
Pinterest is slightly different in that the images it incorporates tend to be less from people’s cell phones and more from websites and professionals online. It is a tool used more for inspiration – or ‘Pinspiration’ if you will – wherein users can create their own personal mood boards on a subject of their choosing. But don’t let this dismiss you. Where do you think all the content for these fashion-inspired ‘Pinboards’ is coming from? Yes, that’s right, that can be you and once people start pinning your pictures then you can really consider yourself a valid influencer.
This is the most professionally orientated out of all the social networking sites and definitely one of the most valuable. It is a place for you to network with colleagues and people who inspire you.
It gives you the opportunity to upload an online CV and generally give people out there a good idea about why they should employ you. This is not one to be passed by lightly and we strongly advise that you approach it with the respectful attitude that you would take on when speaking to someone whom you consider an authoritative figure. In other words, no drunken pictures. Linkedin is a seriously valuable career asset and you do not want to give a bad impression of yourself.
If you want to spread your reach even further then you should definitely think about starting a blog. This might seem like a huge undertaking but it doesn’t have to be. With sites like Tumblr and eBlogger at your disposal, which are both incredibly easy to use, all you have to do is choose a subject that links to your chosen career path and start talking about it. It doesn’t even have to be very long; it just has to make a point of talking about what you’d want to hear if you were the reader.
So there you have it; a basic guide to social media tools that will help you boost your career. This really is just the tip of the iceberg, but once you get going and become experts yourself, we’re sure you will be the ones coming back to tell us about the latest social medial platform to hit the mainstream. Furthermore, we guarantee that once you start using them they will become more like a hobby than a chore. There is nothing quite like the thrill of seeing your followers growing and we wish you all the best with your future career success. And remember, the world is your oyster!